Under the creative vision of MAD and seconde/seconde, "Royal Order" reimagines the iconic Royal Oak with a bold concept of ordered disorder.
This limited-edition collaboration transforms traditional watchmaking through a fully reconfigured gradient dial that retains its original components.
MAD's commitment to innovation and seconde/seconde's avant-garde approach converge to produce an exceptional timepiece that elevates chaos to an art form.
Development time: 8 months
Production time: 8-10 weeks
Ref: 15400ST
41 mm diameter
Automatic movement
Limited to 10 pieces
Made to order
Suggested retail price : 74,000€